Privacy Policy (FDC) is a rolling 10-week challenge that invites participants to stop buying new clothing for 10 weeks and provides them with the option to reflect on their experience in a dedicated online platform.

FDC is a collaboration between PhD researcher Emma Kidd, and the sustainability team at Glasgow Caledonian University and aims to promote more sustainable lifestyles by helping participants adopt a more meaningful and measured approach to purchasing clothes.

This Privacy Policy explains FDC’s use of personal data and how its users can access or delete their personal data.


Name: Emma Kidd

Address: Glasgow Caledonian University, 70 Cowcaddens Road, Glasgow G54 0BA.



Participants wishing to use FDC’s online platform consent to providing their first name and email address, although to enhance their experience, they also have the option to add their full name, upload photos and share their reflections in the platforms forum. With the exception of email addresses, the user can choose to make this information and associated activity (e.g forum posts or comments) visible to other registered users (via their profile settings).

FDC integrates a third-party email delivery service (provided by and shares users’e emails addresses and first name with them.

FDC operates from a UK hosted server and Mailchimp, which is based in the USA, manages data in accordance with the EU-U.S. Privacy Shield Framework.’s Privacy Policy is available from here.

Users may also be asked for consent for their reflections to be used, anonymously, in a research study about Transitions in Clothing Consumption. The aim of the study is to explore the influential factors and processes involved in reducing clothing consumption. Consent is voluntary and can be withdrawn at anytime, without giving a reason, by emailing ‘Withdraw Consent” to

After consent has been given, all personal material (names, places, age, gender, organisations etc.) will be treated as confidential and participants will not be identifiable in any research outputs.

This study has been given ethical approval by the school Research Ethics Committee at the Glasgow School of Business for Society (GSBS), in Glasgow Caledonian University.

If you would like further information on the research study, or more information on how the reflections will be used after consent has been given, contact Emma at:

Unless FDC receives explicit permission from users (by email), users’ data will be kept for no longer than 3 years from the date they last accessed the FDC platform, the duration of the study into Transitions in Clothing Consumption, after which point it will be deleted.


In addition to the data described above, FDC uses a range of cookies that provide core functionality and help us understand how subscribers use its site. explains that “A cookie is a piece of information in the form of a very small text file that is placed on an internet user’s hard drive. It is generated by a web page server, which is basically the computer that operates a web site. The information the cookie contains is set by the server and it can be used by that server whenever the user visits the site. A cookie can be thought of as an internet user’s identification card, which tell a web site when the user has returned.”

FDC uses a range of cookies to help enhance user experience. In addition to the following cookies, FDC also uses cookies to support Google Analytics and YouTube videos:

wp-saving-post FDCManage user preferences and interactions for a particular session.1 day
WordPress_test_cookieFDC Checks whether cookies are enabled. session
PHPSESSIDFDC Unique session identifier. session

Check out‘s advice on controlling and deleting cookies on your devices.


Users can request to see and/or delete their data directly from  their profile setting tab or by contacting FDC by email.